5. The expense of your office space, needs to be inline with your business plan. After all, youneed to pay for it! You really should be able to earn the expense of your office back. For a good coach it is not abnormal to see clients approximately 20 hours a week, spend the rest of the time marketing, networking, meeting with potential clients, administration and preparing for sessions. A rule of thumb I would go by is that your office shouldn’t really cost more than what you earn in 5 – 10 hours of coaching initially. This is assuming a full client roster. And really this prevents you to get in to trouble with other expenses, and your client roster experiencing ups and downs. Though there may be 80 coaching hours in a month, you will have expenses in marketing materials, IT, advertising etc.
Next week: “10 Tips for Coaching at a Clients Office or Home.”