NLP Training for Entrepreneurs – Class 2


NLP Training for Entrepreneurs is a topic we started on this blog last week.

NLP Training for Entrepreneurs – Class 1

Last week, we were armed with two NLP training tools:

  1. How to ask yourself and others the right questions.
  2. How to figure out what the first steps are in creating a new business. Especially if you have no idea where to begin.

We are going to take these tools into the next concepts I taught in the one-hour NLP training for entrepreneurs.


As an entrepreneur, and as a human being, the way you see the world is crucial. More importantly, knowing how your future clients do, as well as the people you lead, negotiate with, resolve problems with, or convince to be an investor.

First Perceptual Position:

Self: Your emotions, your needs, your viewpoint, thoughts, desires.
This is your map of the world. This is where you feel all of your positive emotions and all of your negative emotions. The place where you feel the spark of wanting to realize your hopes and dreams as an entrepreneur. But also, where you feel anxiety, and the pain of a set-back. This is the position we are in when we feel danger, but also go after what we want.

Problem: Spend too much time in this position, and you won’t sell a thing. It is NOT about you selling your product to yourself, but about other people wishing to buy it, rate you highly, and refer more customers.

Second Perceptual Position:

Other: Their needs, their map of the world, their thoughts, feelings, life experience.
This is your customer, the person you lead, have a conflict with, etc. If you imagine floating your mind into their body, what do you see, hear, and feel? How old are you? What is it that you need? Who do you wish to buy from? How much money do you have, and what does it take for you to be willing to spend that money? How can a company fulfill your needs in the best way for you? And if someone were to negotiate with you, what would you say yes to?
This includes those who critique your business.
And how do you look at yourself through that other person’s eyes? Go ahead, imagine that! When you look at yourself and your company through someone else’s eyes, what do you see?
If you were presenting an elevator pitch, just two minutes, how can that best be placed into your map? To experience a “yes,” a positive emotion.

Third Perceptual Position:

Observer: You see yourself and the other person. With no emotion, like a scientist or a detective. What do you learn?
This is a great place to step into to leave behind a negative emotion, to analyze if what you are doing is right. To logically determine the steps, what you need to do today and next week. You can take a look at yourself and your company this way.

Fourth Perceptual Position:

Group: The community, family, organization, group of friends, etc. What are their needs, vision, mission?
These could be your entire market. The one that you talk about when you say “my customers.” What are their needs? What would cause them to say “yes” to your company? What website would they want to see, marketing, customer support, products, services? Is this group large enough for you to be realistic about your dream of being an entrepreneur?

Fifth Perceptual Position:

Source: God, Buddha, the best version of yourself. A space of meaning, purpose, love, acceptance, tolerance.
This may surprise the average entrepreneur as to why source would be relevant. It is scientifically proven that companies are happier and more successful when there is purpose and meaning. It is also proven to increase your happiness. What impact does your company have on the greater good? Is it burning down the Amazon rain forests? People like buying from good people, and anyone who impacts the world for the better is not only more inspiring, but customers are more willing to buy from them and spend extra.

You can meta-model yourself in each position, or someone else, or a group of people based on their map of the world.

You need to meet someone else in their map of the world to be a successful communicator and business owner.

Working in a Company That Makes You Happy?

As an entrepreneur, you know that your business is your baby. You spend a significant chunk out of your week at work. And unlike employees, you will check email every day! You will think in some form about your company every day. You don’t stop thinking about your children on weekends or vacations either.

Yet, I know so many entrepreneurs who have built successful companies that they do not like working for. And I have seen many entrepreneurs selling their successful businesses to get out. And even more running their company into the ground because of the dislike for their own work.

On one side of the spectrum, we have ill-being and mental illness. On the other side of the spectrum we have mental health and well-being. For some people, the answers are in medication, therapy, and the past. For others, the answers lie in the question “who do you want to become? And how do you get from the present into that future you?”

The more mental health you have, and the more well-being, the less likely it is that you ever travel (again) into mental illness and ill-being. An entrepreneur is at risk of becoming mentally ill and travelling to ill-being if they own a business that doesn’t like a positive fire inside.

Owning your business takes effort and resilience. Navigating obstacles and punches in the gut. Getting back on that horse over and over.

What are a few little pointers to be conscious about? To always have in the back of your mind when you are building and running your own business is what well-being is. To take actions to achieve, create, or maintain it.

What is Well-Being?

P = Positive emotions

E = Engagement/flow (where your challenge meets your highest of abilities)

R = Relationships

M = Meaning/purpose

A = Achievement and accomplishment

How are you going to increase that in all areas of your life, to improve your level of satisfaction in your: career, finances, personal development, spirituality, fun and recreation, friends and family, significant other, physical environment, health.

Just remember, you can change your brain. Imagine what you would see, hear, and feel the moment you have reached your goal of owning a business that has your PERMA wrapped inside of it? Imagine it as if it is real. The brain cannot tell the difference. Just like how we can get worked up in the middle of the night about a conversation that we are going to have tomorrow that hasn’t even happened yet. You may as well use that same way of using your brain for something good.

A Small Tool to Stay Awake Behind the Wheel of Your Car, and Cultivate Optimism and Happiness

Spend five minutes before you go to bed and reflect:

What are three things that went well today? And why?
(Hope I make your list today.)

Former students, how would you use your NLP Training as an entrepreneur?