NLP Training for Entrepreneurs – Class 1


NLP training for entrepreneurs is a must. Many of our students are successful entrepreneurs who hear about our training through word of mouth regarding us as “the class you need to take, to take leaps forward into your personal and professional success.”

Why is that? Why would an entrepreneur join us for NLP training?

Typically, entrepreneurs take classes in marketing, sales, finance, maybe even goal setting in the best-cast scenario. Even when goal setting is taught, it is SMARTing goals or some other outdated, nonsense method that has neither a scientific base nor does anything for your neurology, thoughts, feelings, and emotions.

I was asked the other day to provide a 1-hour class to new Entrepreneurs. What pieces of an NLP training course would I pick? I decided to go back to my days as an entrepreneur. I started my first business at age 15, but the stakes were low as my parents were responsible for my financial well-being. I became an entrepreneur again in my early 20s, but as a consultant I had a waitlist of people wanting to hire me, so that was easy. So, my first business in a competitive market, where the stakes were high, was in my early 30s.

For the sake of the Global NLP Training blog, I spread the one-hour class into two articles. So my former students can learn, but also teach it.

So here is the thing, the more classes you take to become an entrepreneur the more confused you get. Starting as an entrepreneur should be 80% excitement, and 20% anxiety. That anxiety is the kind that makes you work harder, and makes you more focused. Entrepreneurship is effort, talent, opportunity, and resilience. Effort and resilience make up 70%, opportunity (the means to do it) at 10%, and 20% talent and having the personality for it.

Knowing this, in one hour, what tools would you present that would be practical? I never saw a point of merely teaching content, as most teachers do — beautifully prepared PowerPoint presentations with bullet points and information. I probably used PowerPoint for the last time over ten years ago. I instead teach through experience, story-telling, and -most of all- knowledge that can be immediately applied. I aim for people to be inspired and motivated to use this knowledge as a result of my teaching. It is a good day when I teach five things and people walk away with at least two that they can immediately apply both personally and professionally. To not teach for teaching sake, but for using NLP to change the way you live and work on the spot.

Below is what I would have wanted to be presented to me as a new entrepreneur.

NLP Training Class for New Entrepreneurs – Guidelines

I told my new entrepreneurs taking my mini NLP Training at the start of the class:

  1. Reflect on some of the concepts; I will present. And think about specific real-life scenarios in which these could be useful and could make the difference.
  2. Apply within 24 hours.
  3. If you walk out with two things you can immediately take action on, that moves or inspires you, it is a win. Which means there is no need to overwhelm, as many options are presented and you only need to filter for two to use. That’s easy, right?
The Meta Model

As a new entrepreneur, you need to keep one specific personality trait as like a well-exercised muscle. Which one? Curiosity.

As a new entrepreneur, the solo-entrepreneur especially, there are many things you don’t know, have never done before, have never learned how to do. The only way this can be solved is being curious to find out how.

You also need to be self-aware, to be able to plan and to break-down your step-by-step process to find out exactly what you need to do. Which means that whatever stage of starting a business you are in you need to know exactly what you need to do in that moment. You need to be conscious and awake.

You also need to be able to ask your (future) clients the right questions. To find out what they want, how they want it, and under what conditions will they buy your product or service. When will they give your product or service a 5 out of 5-star rating?

The Meta-Model Questions You Need to Ask Yourself and Others to Accomplish This:
  1. Who specifically?
  2. How specifically?
  3. what specifically?
  4. When someone (or you) make an all or nothing statement, repeat the word they said. Always? Never? No one? Everyone?

There are more meta-model questions, but I didn’t present more as this would overwhelm and lead to less learning rather than more. These questions are easy to remember and go a long way.

Starting on Your Goal

What do you do when the first step in your goal is unknown or overwhelming? This often leads to getting stuck, procrastination, and ultimately failure.

Here is a simple tool to bypass this problem:

  1. Imagine stepping into the future you with your mind, already having accomplished the goal. What do you see, hear, and feel? Looking through your own eyes.
  2. What is the milestone right before that? Step into that you. What do you see, hear, and feel?
  3. The milestone right before that? Etc.
  4. Until you are in the now.

Successful people actually determine what specifically they need to do to build their business, starting in the outcome and focusing on the last steps first, and then going backwards to determine the milestones.  The mind is a time travel machine. Figuring out what you need to do as a new entrepreneur reasoning what the first, second, and following steps are, well that’s a job for mediocre project managers!

Next week on the Global NLP Training Blog: NLP Training for Entrepreneurs – Class 2